Context
Ads Manager is powerful and overwhelming. The Meta Advantage Suite surfaces automation tools as in-context recommendations, meeting advertisers wherever they are in their campaign setup.
The existing campaign creation flow treated every advertiser the same. Advantage Suite started as a page that surfaced automation tools as contextual recommendations, shown in relation to what the advertiser was already doing rather than filed away on a separate destination.
Design
I worked from the established Meta for Business design system, partnering closely with the copywriter so the voice and the visual hierarchy landed together. The priority throughout was keeping the page readable without making the recommendations feel like ads for tools.
Visual direction
With the structure settled, the work moved into tone and lockup: finding the right balance between editorial presence and recommendation density so the page earned its real estate in Ads Manager.
Imagery
Image selection was a meaningful piece of the art direction. The goal was photography that matched the composed, on-brand feel without tipping into stock or corporate territory.
Iteration
Rounds of feedback refined spacing, type weight, and recommendation density until the page felt native to Meta for Business rather than a promotional insert inside it.
Final design
Reach
The page launched to a limited audience of 600,000 highly engaged users. Based on the initial results, platform owners expanded access and the user base grew to 1.5 million, a 2.5× lift.